Step by step search engine optimization for beginner

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SEO Friendly is the name used when your Web site has a page that has been optimized for the purpose that your Website can compete and get into the top ranking in Search Engines.Earch Engine is a search engine on the internet like Google, Yahoo, Bing and others. This search engine is tasked with crawling and indexing. Crawling is a process that Search Engines do to find information about web pages spread across the internet.

Before your Website appears on the Search Page, Search Engine (Google, Yahoo, Bing, etc.) needs to know first if your Web site is “ADA”, by way of Search Engine sending Crawler (GoogleBot) to explore internet useful to find your Website. Indexing is the process of organizing (compiling) data and information that has been obtained by Crawler (GoogleBot). Search Engine will sort data and relevant information according to the keyword (keywords) that you type in search engine. The process of sorting, organizing is what is called the Indexing process.

If you choose WordPress as a CMS to create a Web site, that is the right decision, because WordPress it already has SEO Friendly feature, it means Search Engine likes Websites created with WordPress, but for maximum results you need to install SEO Plugin.In order for your Website to occupy the top position in Google Search Engine, you must optimize your Web site with 2 way approach that is On Page SEO and Off Page SEO. On Page SEO is everything you do within the Website itself with the purpose of optimizing your Website to occupy the top warning in Search Engines

Off Page SEO is everything you do outside the Website with the same goal that is to optimize your Website to occupy the top ranking in Search Engines
In this article, I will explain to you, about an SEO plugin that is very popular and already used by many people including me. The plugin is SEO WordPress by Yoast (Yoast SEO). This plugin will help you in optimizing On Page SEO on your Website

yoast seo preview - Step by step search engine optimization for beginner

This SEO Yoast plugin is the most complete SEO solution for WordPress. More than 1 million people have downloaded Yoast SEO. And website https://www.themexplore.com that you currently read, has also used Yoast SEO Plugin.

There are many features offered by this SEO Yoast Plugin, one of which is the analysis function of every page in WordPress. Yoast SEO will provide recommendations on what things you need to optimize for your page has a high score. Interesting right?

How to install Plugin Yoast SEO

How to install Yoast SEO Plugin is very easy, first of all, enter your WP Admin Dashboard, then

1. Click Menu Plugins – Add New

2. Enter “Yoast SEO” Keyword to search for the SEO Yoast Plugin

3. Click Install Now Button

add new yoast seo - Step by step search engine optimization for beginner

4. Click Activate Now to enable this SEO Yoast Plugin

Features & Settings of SEO Yoast Plugin

The settings of SEO Yoast Plugin for every page / post WordPress, you can find when you do the Page / Post editing, scroll down, under the text editor.

Here are the features & settings of the SEO Yoast Plugin

1.Post Title and Meta Description

One important part of On Page SEO is to enter Post Title (Article Title) and Meta Description (Short Description of Your Article).

In addition you can also enter Focus Keyword here. This keyword is used as the keyword what you want to optimize on your Website Pages.

Content Analysis, this is the result of the analysis done Yoast SEO from your Page / Post. The green color indicates that it is fulfilled, the orange and red colors indicate that it has not been fulfilled in your Page / Post.

post title meta descrip yoast seo - Step by step search engine optimization for beginner

Click the Edit Snippet button, then you can enter Post Title and Meta Description

More on Content Analysis, if you want to have a Page / Post with a good On Page SEO, you can check in your Page / Post list. Keep the color is green.

If still not green, please edit the Page / Post, see the Content Analysis section, what things are not fulfilled (the color red / orange). By meeting the criteria set by the SEO Yoast Plugin then your Website has been optimized (On Page SEO) well.

halaman telah teroptimasi page seo - Step by step search engine optimization for beginner

2. Meta Robots

Here you can do some settings:

a. Meta Robots Index. By default, every page / post in the Website is set as an Index, so that Search Engines can visit and index

Index. Search Engines can visit and index the page. So that page can appear in Search Engine search.
No Index. Search Engines can not visit and can not index the page. As a result, the page does not appear in Search Engine search.

b. Meta Robots Follow. By default, every page / post in the Website is set up as Follow.

  • Follow, if you select Follow, then your Website allows Search Engine Bot to calculate a point value (weight) of any Links on the Page that will be forwarded to the Page referenced.
  • NoFollow, is the opposite of Follow. Your website does not allow Search Engine Bot to calculate the point value (weight) of any Links on the Page, so it is not forwarded (points value) to the Page referenced.

pengaturan meta robos - Step by step search engine optimization for beginner

3. Social Share

You can set the Social Share for Page / Post in this section. So when your Page / Post is shared to Social Media like Facebook, Twitter, it will show Title, Description and Picture as arranged in this section.

pengaturan social - Step by step search engine optimization for beginner

b. Twitter

social twitter - Step by step search engine optimization for beginner

Finish

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